With turkey leftovers crammed in the fridge, we dash into the holiday season with bells on.

Or not.

While some manage to finish their holiday shopping on Black Friday, many of us struggle to find the perfect gift for the people we love.

At Alaska, we talk a lot about lift – that gravity-defying moment when an airplane takes flight, and those small acts of kindness that turn a stressful travel experience around. This year, instead of a traditional gift guide, we’ve identified ways we can lift people up for the holidays.

The Alaska Airlines Holiday Lift Guide inspires uplifting experiences you can offer to those in your life who make yours a little easier. We believe small gestures have the power to make a big difference.

“Being remarkable is one of our core values and something that our teams showcase each and every day,” said Katie D’Amato, director of brand marketing at Alaska Airlines. “We get that it’s the little things that can make a big difference in someone’s day, so we wanted to spread the love throughout the busy holiday season and encourage others to do the same.”

Get lift ideas

Check out our guide for lifting up everyone in your life from friends and family to fellow travelers and important others.

Share your own

Have your own way of spreading holiday cheer? Use the hashtag #TheLiftThatKeepsOnGiving to share your lift ideas on Twitter and Instagram. 

We’re hoping that by sharing, we’ll keep the goodness going. Plus, you’ll be automatically entered to win* two roundup Alaska Airlines flights for you or a friend.

*Terms and conditions apply. Visit AlaskaHolidayLiftGuide.com for official rules.